Scriptwriting for corporate video production: A guide

June 26, 2023
Corporate video production

A corporate video can be a great way to introduce people to your brand, products and services. Read on to find out the other benefits – and how we can help you to nail the script.

When it comes to content marketing, not all content needs to be text-based. Indeed, sometimes a short corporate video can be a powerful way of showcasing an amazing testimonial from a client, explain a new product or introduce members of your team. 

Read on to discover the other benefits of corporate videos, how a marketing video script is made and how our experienced writing team can ensure your script hits the mark with your customers.

Benefits of marketing videos

Increased engagement

Let’s face it, videos are good at capturing our attention. They are also an ideal format to convey information quickly, something that will appeal to time-poor viewers. For this reason, videos can be particularly handy if a complex topic needs to be tackled. 

They can also give engagement a boost when used on social media. According to Twitter Business, tweets accompanied by a video get 10 times more engagement than those without.

Improved conversion rates

If your conversion rates need a bit of a pick-me-up, including a few corporate videos into your marketing plan can be a great call. This is because they are an effective way of communicating your brand’s message and putting your products in front of your target audience.

According to the 2023 Hubspot Video Marketing Playbook, 41% of respondents reported that overall ROI from video marketing is high. 

Enhanced brand awareness

Corporate videos and social media videos can be a useful way to boost brand awareness too. According to Hubspot’s 2023 Video Marketing Playbook, 87% of marketers who were surveyed said that video was an effective way of increasing awareness of their brand. 

Social sharing

A truly compelling video is more likely to be shared on social media. This can extend your reach and attract the notice of new customers.

Demonstrate products or services

Sometimes it’s easier to show your customers how your products or services can help them. This is especially the case if your offering is a complicated one. So, rather than write a lengthy essay to explain all the benefits, make a short and impactful video to reach your audience instead.


Corporate videos give you the opportunity to tell your brand’s story, which is a powerful way to connect with your audience. 

Read more about brand storytelling.

How to create marketing video scripts

  1. Identify your target audience and objectives

Before you surge ahead and get the camera set up, you need to identify who you want to reach and why. This enables you to tailor your scriptwriting to resonate with these specific customers. You can learn more about finding the right audience in our blog post.

  1. Define your message and goals

Once you know who your video will be targeting, you need to fine-tune your main message. What exactly do you want your video to say? What do you want your audience to do once they’ve watched the video?

  1. Grab attention

Your marketing video script needs to make an impact straightaway, or viewers could tune out before the key message is put forward. A compelling hook will keep viewers interested to find out what happens next.

  1. Keep it concise

A bloated script will lead to a video that is dull and overly long. Keep things short and sweet to make sure viewers stay on the line.

  1. Create a logical structure

Just like with an article or blog post, a script will need a coherent structure. This means you will need a clear introduction, body and conclusion. The latter should feature a strong call-to-action so that viewers know what to do after watching your video. This could be visiting your website, phoning your sales team or subscribing to your newsletter or social channels.

  1. Develop a narrative 

Storytelling is a powerful component in corporate videos, so make sure your script has a clear narrative. This can make your message more relatable and engaging.

  1. Use conversational language

A corporate video script needs to sound natural, so it should be written as if you are talking directly to your target audience. Failing to do this can be off-putting and could alienate future viewers.

  1. Remember that this is a visual medium

When creating a script, it’s important to consider its visual elements. How will they enhance the script? Could the image replace some of the words altogether? Factor this into the script from the start to ensure there are no awkward transitions.

  1. Revise and refine

Once you have your draft ready, check it over. This means cutting out anything unnecessary and ensuring it flows well. Reading it aloud will help you to determine that the language is right.

How Method Marketing creates video marketing scripts

Of course, you don’t have to do your own scriptwriting – we can do it for you!

When we create scripts for business videos, we take time to firstly get to grips with your business and its goals. This informs the script we will create for you to ensure it meets your specific business objectives. 

To support this, we carry out thorough research to gather relevant information on you, your products and services, and your target audience. We’ll then work collaboratively with you to create and finetune the corporate video script so that you’re completely happy with it. This includes working with your Compliance team, if you have one, to make sure your script meets all of your requirements and obligations.

To make your video more impactful, we can also gather customer testimonials and we’ll finish your script with a call-to-action that clearly signposts what viewers should do next.

Get in touch to discuss a video script project for your organisation

If you’d like to find out how we can help you to nail the right marketing script for your corporate video, get in touch today! Simply email us at hello@methodmarketing.org to find out more.