Hatch Brenner Case Study

Written by Method Marketing

Hatch Brenner is a firm of solicitors in Norwich. With heritage dating back to 1893, it can provide legal advice on a wide range of issues affecting both individuals and businesses. From wills and divorces to mediation and employment advice, Hatch Brenner’s experienced team of solicitors can help.

The Background

Hatch Brenner has a small team managing its marketing activities across an array of disciplines, including events, sponsorship and advertising.

However, in today’s hyper-connected world, there are often more channels for a small team to manage. As such, Hatch Brenner engaged Method Marketing to provide content marketing support, with the main aim of ranking in top positions for key local search terms.

The Solution

  • Audit current activities
  • Identify content optimisation opportunities
  • Improve content on key pages
  • Secure backlinks
  • Provide social media support

At the outset, Method Marketing conducted a content marketing audit to identify opportunities and set benchmarks.

From there, a process of search engine optimisation began, adding keywords and phrases to the website. Backlinks were also secured to boost the profile of the client’s website.

Social media activity was supported along the way. Method Marketing wrote and scheduled updates for LinkedIn, Facebook and Twitter, and managed accounts while the marketing manager was on holiday. 

The Results

  • Position 1 for key search term
  • Increased search visibility by 18%
  • 6% increase in organic traffic
  • 169% increase in the number of linking domains

Improvements in search engine performance were seen within six months.

Most notably, the site reached position 1 for a competitive local search term, which was supported by a jump to positions 2 and 3 for related terms.

As a result, organic search visibility increased by 18% and organic traffic increased by 6%. 

“Lucy provides digital marketing consultancy for Hatch Brenner Solicitors, and it has been great to have her as part of the team. As well as her spot-on and up-to-date knowledge of Google, PPC, social media and general marketing, she is organised, reliable, friendly, positive, professional and good fun.”

– Amy Beck | Marketing Manager, Hatch Brenner Solicitors

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