Is it a conference call? Is it Talk Radio? No, it’s the new(ish) social media app taking the virtual world by storm. But just what is Clubhouse?
Right now, it’s the new big thing – a social media app based on audio-chat. It’s like a live podcast, but with the added appeal of exclusivity. You have to be invited to the Clubhouse app by another member to join. But when you do, you’re free to listen in to discussions between interesting people on a myriad of topics, from business to health, tech to feminism, Harry Potter to race, and everything in between.
As with all new things, there are teething problems.
Clubhouse recently hit the headlines for failure to moderate rooms appropriately, and there’s also the privacy issue. In that there is none. Data leakage is common and you can’t sign up unless you allow the app access to all your contacts. Plus, because the calls aren’t recorded, there’s a lack of accountability.
Another drawback is the fact that the app is only available to iPhone users. And with its ‘invitation-only’ policy, it’s seen by many as elitist – the virtual country club.
On the plus side, users love the brain-work and focus they get from freely engaging in interesting discussions. It also appeals to the ‘Zoomed-out’ camp. It’s a relief to not be seen online.
Having launched as an Apple-only app, it’s also available for Android devices too.
For knowledge-sharing and collaboration, Clubhouse offers the marketing industry an exciting new platform to explore.
Set up a room and attract others (with larger followings) and you can sing about your brand to the world, at the top of your voice. With approximately 1 million users on Clubhouse at any given time, marketing opportunities are endless.
Room debates even trend on Twitter and Instagram, with some savvy marketers already swapping the word ‘influencer’ for ‘moderator’ in their bios.
Clubhouse could be used to establish your brand as a go-to resource and connect with customers, get product feedback, run focus groups and build brand awareness.
Got an invitation and unsure where to start? Here are some of the most useful Clubhouse accounts for marketing thought-leadership.
Given all of the above, Clubhouse is generating headlines almost daily and experiencing unstoppable growth. Oprah and Drake are fans. Elon Musk hosted a chatroom and attracted global media attention.
Ignore the marketing power of Clubhouse at your peril. It’s upwards and upwards for Clubhouse, until the next earth-shattering world event sparks a new wave of innovation. For now, listen, learn and enjoy.
|bcookie||2 years||LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.|
|bscookie||2 years||LinkedIn sets this cookie to store performed actions on the website.|
|lang||session||LinkedIn sets this cookie to remember a user's language setting.|
|lidc||1 day||LinkedIn sets the lidc cookie to facilitate data center selection.|
|sp_landing||1 day||The sp_landing is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content.|
|sp_t||1 year||The sp_t cookie is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content.|
|UserMatchHistory||1 month||LinkedIn sets this cookie for LinkedIn Ads ID syncing.|
|_gat||1 minute||This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.|
|_ga||2 years||The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.|
|_gat_gtag_UA_123415853_1||1 minute||Set by Google to distinguish users.|
|_gid||1 day||Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.|
|AnalyticsSyncHistory||1 month||No description|
|loglevel||never||No description available.|
|thirdPartyCookiesEnabled||1 day||No description available.|