Instagram. It’s great, isn’t it? It allows you to share lots of lovely pictures of your products and your team. But there’s a catch: You can only add one link on the site, and that’s in your bio… So what do you do when you need to post more than one link?
There are several solutions, but the most prominent is Linktr.ee.
In this article, we take a look at what Linktree does, how it works, and how to create an alternative that drives traffic straight to your site.
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Linktree is a tool that allows you to share multiple links on social media, but it rose to prominence on Instagram.
It basically creates a simple landing page that hosts multiple links. You pop the link to this landing page in your Instagram bio, in order to drive traffic to specific areas of your site.
You can embed links to your social media channels, including TikTok, YouTube and Clubhouse Rooms.
Linktree works by creating a landing page on their site, which features multiple links to your site.
You simply copy and paste your Linktree landing page URL into your Instagram bio to raise awareness of other parts of your site.
These can be customised in various ways. Depending on your subscription, you can change your fonts, add animated backgrounds, highlight priority links and even schedule new links to go live.
If you have a Pro subscription, you can access analytics so you can assess which links perform best, so you can tailor future marketing content to your audience.
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There is a free version and a premium version, which (at the time of writing) costs $6 per month.
The free version has limited functionality and doesn’t allow you to add much branding. However, you can add a profile picture and change the colour of the background to one of their presets.
You just need to visit the Linktr.ee website and create an account. When we tried it, it took about 5 minutes to set up, front to back.
Linktree is super simple to use, so if you’re looking to share more links on Instagram without setting up your own website, definitely give it a try.
However, if you have your own site, we recommend creating your own Linktree-style landing page. This means you can direct traffic to your own website, rather than Linktree.
You don’t have to use Linktree to share multiple links. There is a bunch of other options out there but the best way is to create a landing page on your own site.
Yes, it’ll take you a few more minutes to do, but you’ll be directing traffic to your own site, rather than Linktree. Not does it drive traffic, but it’s free and gives you complete control over the branding.
You can create your own version of Linktree by building a landing page on your own website. Simply list the most important links on your site in order to direct users to specific information. For instance, you could feature your latest article, your newsletter sign-up page and your contact page. There’s no limit to how many you include.
Give it a short URL, like www.yoursite.com/instagram and then add the link to your Instagram bio.