Instagram. It’s great, isn’t it? It allows you to share lots of lovely pictures of your products and your team. But there’s a catch: You can only add one link on the site, and that’s in your bio… So what do you do when you need to post more than one link?
There are several solutions, but the most prominent is Linktr.ee.
In this article, we take a look at what Linktree does, how it works, and some alternatives you may want to consider for your brand.
Linktree is a tool that allows you to share multiple links via Instagram.
It basically creates a simple landing page that hosts multiple links. You pop the link to this landing page in your Instagram bio, in order to drive traffic to specific areas of your site.
Linktree works by creating a landing page on their site, which features multiple links to your site.
You simply copy and paste your Linktree landing page URL into your Instagram bio to raise awareness of other parts of your site.
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There is a free version and a premium version, which (at the time of writing) costs $6 per month.
The free version has limited functionality and doesn’t allow you to add much branding. However, you can add a profile picture and change the colour of the background to one of their presets.
You just need to visit the Linktr.ee website and create an account. When we tried it, it took about 5 minutes to set up, front to back.
You don’t have to use Linktree to share multiple links. There is a bunch of other options out there but the best way is to create a landing page on your own site.
Yes, it’ll take you a few more minutes to do, but you’ll be directing traffic to your own site, rather than Linktree. Not does it drive traffic, but it’s free and gives you complete control over the branding.
You can create your own version of Linktree by building a landing page on your own website. Simply list the most important links on your site in order to direct users to specific information. For instance, you could feature your latest article, your newsletter sign-up page and your contact page. There’s no limit to how many you include.
Give it a short URL, like www.yoursite.com/instagram and then add the link to your Instagram bio.