Method Marketing recently worked with a local financial services company in Norwich. The business provides a wide range of both personal and commercial advice for individuals and businesses in East Anglia.
The financial services company in question had a small marketing team and was about to undergo a major brand refresh and website redesign, while business continued as usual.
The company was keen to raise brand awareness throughout East Anglia, while improving rankings for competitive search terms and growing sales figures for key products.
It also sought to maintain its high retention rates by engaging with existing clients on a regular basis.
A content marketing strategy and content marketing plan was delivered to streamline the activities of the marketing team.
The strategy focused on differentiating the company from its competitors, building on trust, personal relationships and customer experience.
Tactical activities were then mapped out on a comprehensive planner, allowing content production to be carefully managed.
Throughout the execution of the plan, Method Marketing worked with a number of external copywriters, photographers, printers and agencies.
Read more: Hatch Brenner Case Study
The impact of the content marketing strategy and plan were evident within a matter of months. Goal and eCommerce tracking were not available for the site, but anecdotal data shows an increase in sales and profits during this period.
