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SEO copywriting case study: Ginger Pickle

Written by Method Marketing

When Ginger Pickle, a busy local agency, needed support to produce an SEO article for one of their clients, they approached Method Marketing to take on the project.

The end client, a company in the mobility sector, required a well-researched, technically accurate piece that fit seamlessly with their existing content. With just a week to complete the work, we had to balance thorough research with efficient writing, editing and proofreading to ensure a polished final piece.

The challenge

This project came with two key challenges. First, the topic required a solid understanding of industry-specific language, meaning we had to quickly familiarise ourselves with technical mobility terms to ensure accuracy and credibility. Second, the deadline left little room for extensive revisions, so every stage of the process had to be carefully planned to keep the project on track.

Our approach

We began by researching the subject in detail, reviewing industry articles, blogs and relevant academic sources to develop a strong grasp of the terminology and key concepts. Since the agency provided a list of target keywords, we focused on incorporating them naturally into the content while maintaining readability and engagement.

The client’s existing content helped us refine the tone and style, allowing us to match their friendly yet professional voice.

Time management was key to delivering high-quality work within the deadline. By structuring the process efficiently, we ensured there was enough time for writing, refining, and final proofreading without compromising on accuracy or flow.

The results

The agency approved the article without requesting any changes, a sign that our research and attention to detail had paid off. Delivering a well-executed piece under tight time constraints strengthened our relationship with the agency, reinforcing trust in our ability to handle complex subjects while meeting deadlines.

“We have worked with Method on a couple of mutual clients. The standard of copywriting is always excellent and they are a real pleasure to work with”

Tony Southgate, Ginger Pickle

Since the article has been on the client’s website, it has appeared more than 1,600 times in search results and continues to gain clicks and visibility for its key terms.

This project demonstrated our ability to adapt quickly to new industries, tackle technical subjects with confidence, and produce SEO-friendly content under pressure. Whether working with agencies or direct clients, we continue to provide high-quality writing that balances industry expertise with engaging, optimised content.

29th January 2025 ,

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