Email marketing remains a key tool in a business’ arsenal when it comes to relaying news, giving product and service tips, or flagging up a deal. But to maximise the advantages for your business, you need an optimised campaign that targets the right people with the right message.
And we can help you to do just that.
From strategy to scheduling, we can kick-start your email marketing campaigns or take them to the next level.
From MailChimp to Campaigner, we’re experienced in a whole host of email marketing platforms. We use this knowledge to design and build email marketing templates that are tailored to your specific needs, filling them with our optimised content to ensure your message makes an impact.
And if you’re time poor, we’ll even schedule your marketing emails so there are no delays getting your content into your audiences’ inboxes.
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If you’re new to email marketing, or you just want to revive your strategy, we will work alongside you to determine your objectives, what you want to send, when and to whom. From here, we can build a schedule of marketing emails that will further your aims to inform, convert to sales or raise awareness.
As expert copywriters, we will craft tailored content for each email campaign, adopting your business’ unique tone of voice. Alternatively, we’ll edit your copy so that you can be 100% sure that your content is error-free.
Using your brand guidelines, we will design email templates that show off your message to best effect. We’ll make sure they look good no matter which device they’re viewed on.
When your email is ready, we’ll test send it to you so that you can request changes. We can also loop in anyone else who needs to see the email, whether that’s your Compliance team or a business partner.
We can then schedule your email marketing campaign so that it reaches the right audience at the right time.
We will analyse the results of your campaign and feed them back to you so that you can see how each email has performed.
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Email marketing involves sending targeted emails to promote products or services, or share information.
It is a direct communication channel between you and your prospects or customers. It allows you to build and nurture relationships, drive engagement and encourage purchases or website visits. Emails for marketing can come in many forms, from newsletters and promotional offers to personalised recommendations.
Email marketing may seem old hat in the world of social media, but it is still a major player.
This is because of its ability to directly connect with your targeted audience. Indeed, according to HubSpot’s Ultimate List of Email Marketing Stats for 2023, 99% of email users check their inbox every day – with some checking it up to 20 times.
It is also cost-effective. According to research, email marketing has a median ROI of 122%. Fun fact: this is four times higher than channels such as social media, direct mail or paid search.
Email marketing therefore offers a personalised and budget-friendly means of delivering tailored messages to your key customers, building engagement and driving conversions. With the potential to reach customers on their favourite device, marketing emails also enable consistent brand exposure and build lasting relationships.
What’s more, you can also easily track metrics such as open rates, click-through rates and conversions, enabling data-driven optimisation for better campaign performance over time.
In short, email marketing remains a pivotal tool for you to communicate with, engage and nurture your audience effectively.
Email marketing covers a huge range of campaigns that are tailored to different goals and audience segments. Here are just a few:
In Season 2 Episode 6 of the Content Conversations podcast, Lucy speaks to email marketing specialist Kelly Cookson about all things email marketing. From the best platforms to growing your…
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Never sent a newsletter to your customers? You’re missing out. Read on to find out how a monthly email newsletter can give your marketing a bit of a boost.
Find out moreIf you’d like us to work on your email marketing, please get in touch! Email us at hello@methodmarketing.org to get your new email marketing campaign started.
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