Email marketing may seem old hat in the world of social media, but it is still a major player.
This is because of its ability to directly connect with your targeted audience. Indeed, according to HubSpot’s Ultimate List of Email Marketing Stats for 2023, 99% of email users check their inbox every day – with some checking it up to 20 times.
It is also cost-effective. According to research, email marketing has a median ROI of 122%. Fun fact: this is four times higher than channels such as social media, direct mail or paid search.
Email marketing therefore offers a personalised and budget-friendly means of delivering tailored messages to your key customers, building engagement and driving conversions. With the potential to reach customers on their favourite device, marketing emails also enable consistent brand exposure and build lasting relationships.
What’s more, you can also easily track metrics such as open rates, click-through rates and conversions, enabling data-driven optimisation for better campaign performance over time.
In short, email marketing remains a pivotal tool for you to communicate with, engage and nurture your audience effectively.