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Email Marketing Services

Direct communicationwith targeted emails

Email marketing remains a key tool in a business’ arsenal when it comes to relaying news, giving product and service tips, or flagging up a deal. But to maximise the advantages for your business, you need an optimised campaign that targets the right people with the right message.

And we can help you to do just that.

From strategy to scheduling, we can kick-start your email marketing campaigns or take them to the next level.

From MailChimp to Campaigner, we’re experienced in a whole host of email marketing platforms. We use this knowledge to design and build email marketing templates that are tailored to your specific needs, filling them with our optimised content to ensure your message makes an impact.

And if you’re time poor, we’ll even schedule your marketing emails so there are no delays getting your content into your audiences’ inboxes.

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"From the start we have been impressed"

From the start we have been impressed by Lucy's work. Not just her knowledge and advice but also the execution and simply making it all happen - long may that continue!

Sean Clark / Managing Director, One Broker

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FAQs

You email marketing questions answered

What is email marketing?

Email marketing involves sending targeted emails to promote products or services, or share information.

It is a direct communication channel between you and your prospects or customers. It allows you to build and nurture relationships, drive engagement and encourage purchases or website visits. Emails for marketing can come in many forms, from newsletters and promotional offers to personalised recommendations.

Why is email marketing important

Email marketing may seem old hat in the world of social media, but it is still a major player.

This is because of its ability to directly connect with your targeted audience. Indeed, according to HubSpot’s Ultimate List of Email Marketing Stats for 2023, 99% of email users check their inbox every day – with some checking it up to 20 times.

It is also cost-effective. According to research, email marketing has a median ROI of 122%. Fun fact: this is four times higher than channels such as social media, direct mail or paid search.

Email marketing therefore offers a personalised and budget-friendly means of delivering tailored messages to your key customers, building engagement and driving conversions. With the potential to reach customers on their favourite device, marketing emails also enable consistent brand exposure and build lasting relationships.

What’s more, you can also easily track metrics such as open rates, click-through rates and conversions, enabling data-driven optimisation for better campaign performance over time.

In short, email marketing remains a pivotal tool for you to communicate with, engage and nurture your audience effectively.

What types of email marketing are there?

Email marketing covers a huge range of campaigns that are tailored to different goals and audience segments. Here are just a few:

  • Promotional emails are designed to showcase special offers, discounts or new products/services.
  • Newsletters provide informative and engaging content to subscribers, fostering brand loyalty and awareness.
  • Transactional emails, such as order confirmations or shipping notifications, enhance customer experience and trust.
  • Drip campaigns involve a series of automated emails delivered over time to nurture leads and guide them through the sales funnel.
  • Behavioural emails target specific actions or behaviours, delivering relevant content based on the customer’s interactions with you.
  • Re-engagement campaigns aim to reconnect with inactive subscribers and revive their interest.

Featured Posts

Discover more about email marketing

  • Method Marketing | Episode 6: Email Marketing Tips
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    Episode 6: Email Marketing Tips

    In Season 2 Episode 6 of the Content Conversations podcast, Lucy speaks to email marketing specialist Kelly Cookson about all things email marketing. From the best platforms to growing your…

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  • Method Marketing | How can a newsletter boost your business?

    How can a newsletter boost your business?

    Never sent a newsletter to your customers? You’re missing out. Read on to find out how a monthly email newsletter can give your marketing a bit of a boost.

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talk to our expert team

If you’d like us to work on your email marketing, please get in touch! Email us at hello@methodmarketing.org to get your new email marketing campaign started.

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