Sometimes content marketing gets sidetracked. Sometimes there aren’t enough hours in the day. Sometimes we simply create the content we want to create. And sometimes, these factors have a negative…
In Episode 8 of the Content Conversations podcast, Lucy Mowatt speaks to Edidit’s Matt Colley about multi-lingual content. He explains how to get started with multi-lingual content, how to find…
Ever outsourced your marketing activity, only to be disappointed by the finished product? Or been frustrated when you ask your content marketing agency for another round of amends? In this…
In Episode 7 of the Content Conversations podcast, Lucy Mowatt speaks to video producer Katie Nuttall about creating value-led video content. Katie explains what that means and how it can…
‘What is content strategy?’ It’s a question we frequently hear at MM Towers, so we’ve penned a quick post to provide a few answers. Content strategy refers to the discipline…