Report & White Paper Creation

A white paper is typically a persuasive, in-depth argument or explanation. It might outline a particular challenge your industry faces and suggest a solution – your solution, ideally. Think of it as part insight, part influence.

A report, on the other hand, tends to be more observational or research-led. It often presents data from surveys or interviews, drawing conclusions based on what the evidence suggests rather than what you’re trying to sell. Both are powerful, but they serve slightly different strategic purposes.

Absolutely. Some clients come to us with a sharp idea and a clear outline. Others just have a hunch – “we think something interesting is happening here, but we’re not quite sure how to frame it.” That’s fine.

We help shape raw thoughts into clear, relevant narratives. We listen to your internal conversations, look at what’s happening in the wider market and ask the questions your audience wishes someone would answer.

You don’t need to write a single word. We regularly conduct interviews with subject matter experts, customers and partners. We can also handle original research – running surveys, sourcing secondary data, or shaping insights from your existing materials. We do the digging, the shaping, the structuring and the writing. You just need to be willing to share your thinking.

Usually, we’ll want time with the people who have real insight – often senior leaders, product specialists or anyone close to the customer. We may interview between three and 10 people – though we always try to keep the time with each to a minimum – we know your people are busy!

It typically goes like this: we start with a scoping call to clarify the purpose, audience and message. Then we develop an outline and agree on the angle. Once that’s signed off, we move into interviews, research, writing, editing and design. You’ll have review points along the way, but we’ll manage the heavy lifting. Most projects take 4 to 6 weeks from start to finish.

Yes – those often make the best content. Whether it’s a quote, a case study or anonymised feedback, customer insights bring reports to life. They add credibility, emotional depth and proof that you’re solving real problems in the real world.

Depending on complexity and access to people, most projects take between four and six weeks. If you’re looking for something with lots of moving parts – primary research, multiple stakeholder interviews, full campaign assets – we’ll create a timeline that works for you. But we work efficiently. We respect deadlines. And we’ll never keep you waiting just to look busy.

Yes. And the design matters more than many people think. You want a layout that feels clear, modern and considered – not a wall of text or a fiddly download no one wants to open. We handle the entire production, from page structure and graphics to branded templates and web-ready formats. We’ll even create social or campaign assets if you need them.

Yes. We often work with clients to plan a distribution strategy that includes email marketing, LinkedIn campaigns, media outreach, or sales enablement materials. There’s no point writing something brilliant if no one sees it. We’ll help you make sure the right people do.

It depends how you use it. Some clients use it to position their brand at the top of the market. Others use it to attract leads, SEO, support account-based marketing, or give their sales team a better way to open doors. You’re unlikely to see a sudden spike in conversions. This is a long game – building trust, authority and meaningful relationships. But when it’s done well, it opens conversations that would never have happened otherwise. And that’s where the real value lives.