At Method Marketing, we call upon our social media expertise to craft impactful social strategies for all kinds of clients and campaigns. Using our experience, we can help to organically grow audiences and create meaningful conversations with your target customer base.
In today’s digital landscape, social media isn’t just an option – it’s a necessity for any organisation looking to thrive. With the myriad of platforms available, from stalwarts like Facebook to the latest buzz on Clubhouse, navigating this terrain can feel daunting. But we are here to guide you and unlock the full potential of your online presence.
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We’ll explore the social media landscape, from where your audience hangs out online, to what your competitors are doing and how they’re doing it.
We’ll craft a strategy document setting out your targets for social media marketing activity, alongside the key platforms and tactics for achieving your goals. We’ll even advise on influencer marketing where relevant.
Based on your marketing strategy, we will draw up a social media content plan, highlighting where and when to post.
If your team doesn’t have time, we can craft and schedule updates for you, while managing outreach and engagement, allowing you to focus on other marketing activities.
If we’re running your social media activity, we will deliver a report at the end of each month, demonstrating audience growth and engagement rates, as well as the best days and times to post.
Lucy is great to work with, I've worked with her closely on a few of my client projects and she delivers fantastic work. She can take the simplest brief with very little information and turn it into a brilliant piece of copy. Whether it is an article, blog post, website copy or a press release. Lucy learns quickly about each brand, the brand voice and the key brand audience we are engaging or wanting to engage with. Lucy is very easy to work with, giving advice when needed and is always engaged. I trust her completely with any of my clients work that I pass over to her and I know she'll do a wonderful job.
Social media marketing is the process of using social media platforms such as X, Instagram and TikTok to connect with your audience. This can help you to build your brand, increase sales and drive website traffic.
To do this, you need to create and share content on social media networks, engage with followers, run advertising campaigns and analyse the results to optimise your marketing strategy.
Social media is a key part of any digital marketing strategy because it provides additional platforms to increase brand awareness, engage directly with your audience, drive website traffic, generate leads and boost sales.
Additionally, social media offers valuable insights into your audience’s preferences and behaviours. You can then use this information to hone your marketing strategies and gain a better understanding of current customer trends.
The types of content that perform best on social media typically include visually appealing and engaging formats such as images, videos and infographics.
Content that is informative, entertaining and relevant to your audience’s interests will also garner higher engagement. Incorporating storytelling, user-generated content and interactive elements such as polls can also boost performance on social media platforms.
The social media platforms you should focus on for your business depend on your target audience, industry and marketing goals.
Facebook, Instagram, X, LinkedIn, and YouTube are popular choices, but you may also like to consider TikTok, Clubhouse and Threads. Carrying out market research and understanding where your audience is most active can help you prioritise which platforms to invest your time and resources in.
Instagram and TikTok. Aren’t they just great? Both platforms allow you to share amazing content that showcases your products and team. But there’s a catch: you can only add links…
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In this episode of the Content Conversations podcast Lucy speaks to Curlyworm Creative’s Jordan Domin-Goddard about writing copy for social media.
Find out moreIf you’d like to join forces with us to take your social media to the next level, please get in touch!
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