Services

Content Marketing

Achieving your goalswith strategic content marketing

Content marketing is vital to achieving your business’s vision of success, whatever your objectives.

From crafting a solid content marketing strategy, to developing a detailed content planner, producing deliverables and reporting on performance, we will provide a suite of services to help your organisation achieve its objectives.

We can even help you to develop your brand tone of voice and tagline, so you can be consistent across all of your marketing channels.

Within 6 months of implementing a content marketing strategy designed to increase website traffic, one of Method Marketing’s clients achieved position 1 on Google for a competitive search term.

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What we do

Our approach to content marketing

  • Method Marketing | Content Audit

    Step 1

    The Content Audit

    By examining your objectives, your audience and your competitors, we can build a complex picture of the content landscape.

  • Method Marketing | Content Strategy

    Step 2

    Content Strategy

    By defining your objectives and your audience, we can craft a strategy document. This pinpoints how to reach key segments and convert them into brand advocates and customers.

  • Method Marketing | Content Calendar and Planning

    Step 3

    The Content Planner

    A tactical plan is essential. By mapping out a detailed content calendar and comprehensive briefing documents in line with your strategy, you’ll know what the ideal content should look like and when it should be used.

  • Method Marketing | Content Production

    Step 4

    Content Production

    We can deliver the required content for you, edit content created by your team or recommend a range of trusted suppliers.

  • Method Marketing | The Content Performance Report

    Step 5

    The Content Performance Report

    The proof is in the results. We will monitor how your content performs, using tried and tested measurement techniques to ensure your business meets its goals.

"Fantastic"

Fantastic independent approach, always responds quickly and has a great ability to be create a piece of marketing from being given a subject, key points and the target market.

Rob Mills / Associate Director, One Broker

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FAQs

Your content marketing questions answered

What is content marketing?

Content marketing involves strategically creating and distributing valuable, relevant, and consistent content to attract and engage your target audience with the aim of achieving your objectives. Content marketing aims to educate, entertain, or inspire people, building trust and loyalty with your audience over time. Whether it’s blog posts, videos, podcasts or social media posts, the aim is to provide value to your audience while showcasing your brand’s expertise and offerings.

Why is content marketing important?

Content marketing is important for lots of reasons and brings a multitude of benefits. However, the main advantages include boosting brand awareness with new audiences; building trust and credibility; deepening client relationships and ultimately boosting sales and revenue.

Does content marketing work?

Yes, content marketing does work and we’ve demonstrated great results with our clients. It can be used to drive traffic to your website, improving brand awareness. It can be used to engage existing clients and drive cross-sales. And it adds value to relationships throughout the sales funnel. At Method Marketing, we report on the performance of all activity so you can see measurable results too.

Related blogs

Read our content marketing articles

  • Method Marketing | Content Marketing Case Study: Lignacite

    Content Marketing Case Study: Lignacite

    With a new website on the way and an ambitious outreach marketing plan laid out, Lignacite reached out to us for content creation support. Quickly getting to grips with technical…

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  • Method Marketing | What is content marketing and how can it supercharge my business?

    What is content marketing and how can it supercharge my business?

    At a loss to describe what content marketing is and what it can actually do? Take a look at our in-depth article to gain a greater understanding of the subject…

    Find out more
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talk to our expert team

Transform your brand’s online presence with our tailored content marketing services. Elevate your visibility, engage your audience, and drive meaningful results. Get started now to unlock the full potential of your content marketing strategy!

Contact our team