Do mistakes cost sales?
We want to know what you think.
As experienced content marketers, we spend a lot of time polishing copy, correcting a glaring spelling mistake in an advert, a rogue apostrophe on a website, or a sentence that just doesn’t make sense. But we often wonder: does anyone really care? Are we right to assume that attention to detail in language helps build trust – or are we just pedants with a style guide?
That’s why we want to know how you respond to brand communications that contain errors – whether that’s a missing comma, a spelling slip, or a sentence that sounds like it’s been run through a chatbot on autopilot.
We’re especially interested in whether these kinds of mistakes affect trust, credibility and shopping behaviour.
What We Think We’ll Find
Based on the results of the 2019 survey, our hypothesis is simple: people are less likely to trust, and therefore less likely to buy from, brands that have noticeable mistakes in their written content.
We suspect that poor grammar and spelling can create a sense of carelessness – and in competitive markets, that might be enough to push someone towards a different brand that sounds more competent, professional or trustworthy.
But we’re ready to be proven wrong (or right).
That’s where you come in.
Take the Survey
It takes less than five minutes to complete and your answers will help shape a bigger conversation about how brands communicate and how people make buying decisions.