Editorial Services for Print & Digital

We’ve worked on a wide range of editorial projects across both print and digital formats. Our print experience includes publications for well-known brands such as Center Parcs, British Showjumping, AGA Living and Alan Boswell Group. 

On the digital side, we’ve delivered editorial content for clients in the insurance, legal, health, construction, manufacturing and travel sectors – tailoring tone, structure and format to suit each audience and industry. Whether it’s consumer-facing content or specialist B2B communications, we bring editorial excellence and sector insight to every project.

Editorial isn’t just about writing articles – it’s a full-spectrum discipline that combines strategy, storytelling, project management and precision. Whether for print or digital formats, editorial brings structure, clarity and consistency to your content output, aligning it with your brand, audience and goals.

Here’s a breakdown of everything it can include:

Editorial strategy and planning

This is the foundation of any strong editorial operation. It defines your purpose, audience, voice and direction – ensuring every piece of content serves a clear role. Services in this area include:

• Editorial strategy development to align content with business goals
• Tone of voice and brand language development to maintain consistency across all content
• Editorial policy creation and governance to guide quality and decision-making
• Audience research and persona development to tailor messaging and format
• Theme and issue planning for cohesive print or digital editions

Commissioning and content sourcing

Managing the people behind the content is a core editorial function. This includes:

• Content commissioning and brief writing to guide contributors effectively
• Contributor network management, whether in-house or freelance
• Liaising with freelance writers, photographers, illustrators and designers
• Budget management for commissioned content to keep things on track

Content creation

This is the craft of editorial – telling the right story in the right way. We cover:

• Feature writing
• Interview-based articles
• News writing and updates
• Opinion/editorial (op-ed) pieces to express viewpoint and leadership
• Brand storytelling and case studies
• Copywriting for digital or print formats
• Long-form journalism and in-depth reports with research and structure
• Native advertising and advertorials
• SEO content

Editing and quality control

Editorial polish is about ensuring clarity, quality and consistency at every level:

• Structural/content editing to improve flow and coherence
• Sub-editing including grammar checks, fact-checking, headlines and captions
• Proofreading for final accuracy before publishing

Interviewing and research

Quality editorial often depends on strong research and sourcing. We handle:

• Expert sourcing and interview planning to bring authority and insight
• Conducting interviews in written, recorded or live formats
• Transcription
• Interview article creation

Design and production support

Editorial must look as good as it reads – and be delivered smoothly:

• Flatplan creation and management for print publications
• Headline and standfirst writing that grabs attention
• Pull quotes, captions and metadata for extra impact and context
• Coordination with designers, photographers and illustrators
• Print-ready file preparation and sign-off support
• CMS population for digital publishing

Special projects and ongoing management

Some editorial needs are one-off; others require long-term support. We offer:

• White papers and thought-leadership development
• Annual reports and branded publications
• Branded magazines and supplements
• Multi-author editorial project management
• Editorial training and mentoring for internal teams

We produce a wide range of content for both print and digital formats. This includes in-depth articles, expert interviews, white papers, research-led reports, branded magazines, blogs, digital features, customer case studies, thought-leadership pieces, advertorials, newsletters and more. Whether you need content that educates, inspires, persuades or informs, we shape it to your audience and strategic goals.

Yes – we offer an end-to-end editorial service. That means everything from strategy, scheduling and flatplanning, to contributor management, editing, proofreading and final delivery. We can manage the editorial lifecycle of a single piece or an entire publication, ensuring consistency, quality and timeliness throughout. If you already have some steps covered in-house, we’re happy to slot in where you need us most.

Both. We can act as an extension of your team, collaborating closely with internal editors, content managers and designers – or we can take on full responsibility for delivery, working independently and checking in at key milestones. It all depends on your internal capacity, workflow and preferences.

We specialise in delivering editorial content across a broad range of sectors, each with its own tone, challenges and audience expectations. Our experience spans insurance, legal, health, construction, manufacturing and travel – sectors where clarity, accuracy and subject-matter understanding are essential. 

Whether it’s technical B2B content or audience-led consumer storytelling, we tailor every piece to suit the sector, ensuring relevance, credibility and impact.

Absolutely. We have a trusted network of professional writers, journalists, editors, designers, illustrators and photographers across a wide range of sectors. We can handle sourcing, contracting, briefing, deadline management and editorial quality control – ensuring every contributor delivers content that fits your brief and reflects your brand values.

Yes, we offer both.

Editing focuses on shaping the overall structure, narrative, logic and clarity of a piece – making sure it flows well and aligns with your objectives.

Sub-editing involves detailed checking for grammar, spelling, punctuation, consistency with house style, fact-checking, headlines, standfirsts, image captions and more. It’s the final polish that ensures your content is error-free and publication-ready.

We’re happy to follow your existing house style – including tone, formatting, punctuation and usage preferences – or create one for you from scratch. We can also create comprehensive editorial guidelines for use across your organisation, helping to keep all future content consistent and on-brand.

Yes. We understand how to structure and optimise editorial content for search engines without compromising quality. We can include appropriate keywords, optimise headings and metadata, ensure internal linking, and help build content clusters that support long-term visibility – all while prioritising clarity and reader engagement.

We do. We work closely with several trusted design partners and can manage layout, typesetting and print delivery on your behalf. We can also collaborate with your internal design team to ensure editorial and design are fully aligned from the start – whether it’s for a magazine, white paper, annual report or brochure.