In this episode of Content Conversations, Lucy Mowatt is joined by regular co-host James Gill for a frank discussion about the state of marketing jobs today – and why so many are set up to fail.
Sparked by a real-life job ad offering £25k for a full-stack marketing role (content, design, video, analytics… you name it), the conversation explores the growing disconnect between job expectations and salary. But that’s just the start.
Lucy and James dig into:
- The rise of underpaid, over-scoped roles and what it means for the future of the profession
- The flood of AI-generated “thought leadership” – and why it’s diluting genuine expertise
- Why Gen Z may not trust experts (and why that’s a problem)
- And how the marketing industry might be undermining its own authority
It’s packed with insights for marketers – and anyone wondering where content creation and credibility are heading.
🎥 Watch the episode below or tune in on your favourite podcast platform.
3rd June 2025
Content Conversions Podcast