Method Marketing founder Lucy Mowatt answers our probing questions about starting a business, life after lockdown and finding inspiration.
Give us some background: Why did you start the business?
Lots of businesses create lots of content, but few do so strategically or consistently.
Marketing teams are often pulled in different directions, focusing on the most urgent tasks at hand, rather than the ones that will achieve business goals.
Method Marketing is dedicated to helping businesses of all shapes and sizes to make an impact and drive results with content marketing.
How did you get into content marketing?
Like most people, on a rather circuitous route.
Growing up, I always wanted to be a journalist and had the opportunity to become an editorial assistant shortly after leaving university. I quickly progressed to senior editor level, managing publications for a range of different brands.
Those roles allowed me to interview people, research ideas, write articles and edit them – or commission others to do the work. I really loved working with account managers and graphic designers to produce beautiful magazines. I still enjoy working in print and think it place a valuable role in marketing.
Read More: A Day in the Life
On the way to senior editor level, I had a few digital marketing roles thrown in for good measure, both agency-side and in-house. It allowed me to see how my specialism as a writer and a marketeer could come together.
What have been the high points of the journey so far?
Helping my clients to see dramatic results, whether that’s climbing search engine rankings or driving more sales.
One of the most gratifying projects I worked on involved devising, researching and creating a digital PR campaign, which was nominated for both a Drum Award and a UK Search Award.
What have been some of your biggest challenges since starting the business?
Apart from Covid-19?!
Having enough hours in the day. There’s always so much that I want to do for my own business and for my clients that I could never finish it all!
Speaking of coronavirus, has it affected Method Marketing at all?
It has, but I’ve largely been able to carry on as usual.
Of course, I’ve not been able to see my clients face to face, but we’ve been staying in touch with regular Zoom and telephone calls.
It does make the creative process a little bit stilted but otherwise it’s been fine.
How do you stay inspired?
I read. A lot.
I read marketing and design blogs. I read productivity articles. I spend far too much time looking at Pinterest.
Read more: Essential Reading
Having conversations – and learning about other people’s passions – always sparks something in my brain. Enthusiasm can be contagious!
Travel is one of my biggest passions, though. I enjoy going to new places and trying new things. I can’t wait to go on my next adventure.
Do you have a place you want to return to?
Lots of places! That said, I’m itching to go back to Costa Rica right now. I went in 2018 and had an incredible experience.
The wildlife was out of this world. Waking up to see a three-toed sloth hanging outside your treehouse in the rainforest, while toucans fly through the trees and howler monkeys yell in the distance was absolutely magical.
I couldn’t fail to be inspired!