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Marketing
Content Marketing and UX
Although UX is often talked about in relation to website and app development, the relationship between UX and content marketing is typically overlooked. In this article, we explore the concept…
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Marketing
5 Best Brands on Twitter
Although Twitter has a reputation for being home to trolls and bots, there are lots of fab accounts being run by genuinely nice, creative people. In this post, we wanted…
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Marketing / Tips & Advice
Getting Started With Twitter for Business
Twitter. It’s been around for more than 15 years and has in the region of 145m daily active users – which is roughly the same as the population of Russia….
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Marketing
Communicating in a Crisis
It’s difficult to avoid conversations about coronavirus right now. Whether you’re talking to clients, colleagues, friends or family, it’s the subject on everyone’s lips. However, in recent weeks, we’ve spoken…
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Marketing
Why Content Marketing Strategy Is Important
Sometimes content marketing gets sidetracked. Sometimes there aren’t enough hours in the day. Sometimes we simply create the content we want to create. And sometimes, these factors have a negative…
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Marketing / Tips & Advice
How To Write A Content Marketing Brief
Ever outsourced your marketing activity, only to be disappointed by the finished product? Or been frustrated when you ask your content marketing agency for another round of amends? In this…
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Marketing
What is Content Strategy?
‘What is content strategy?’ It’s a question we frequently hear at MM Towers, so we’ve penned a quick post to provide a few answers.
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Content Conversions Podcast / Marketing
Episode 6: PR & Content Marketing
In Episode 6 of the Content Conversations podcast, Lucy Mowatt speaks to PR expert Amanda Bunn about public relations and content marketing. They discuss how the two disciplines work together,…
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Our Authors
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Lucy Mowatt
Founder of Method Marketing
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