B2B content marketing (business-to-business content marketing), is a strategic approach focused on producing valuable, relevant and consistent content to attract and engage a target audience.
A B2B content marketing strategy aims to build relationships with decision-makers within organisations. It does this by creating content that addresses the specific needs and pain points of these businesses.
This content can include blog posts, white papers, case studies, webinars and social media, all of which is designed to nurture leads, enhance brand awareness and drive business growth.