Podcast Strategy & Production

It depends on the format and how hands-on you want to be. There’s some one-off setup work at the beginning – typically a day or two of strategy, planning and creative development. After that, remote podcast episodes usually cost around £400 each, covering recording, editing, and post-production.

In-person episodes can be double that or more, depending on location, equipment and production needs. We’ll always provide a clear breakdown so you know exactly what you’re investing in – and what you’ll get in return.

Because the best content is intentional. A podcast strategy ensures every episode supports your wider business and marketing goals – whether that’s brand building, customer engagement, or thought leadership. Without it, you risk creating ad hoc content that doesn’t move the needle. We’ll help you define your audience, tone, format and objectives upfront, so you get a show with purpose.

We’ll help you find out. We carry out research to understand your audience’s behaviours, what they listen to, and what topics matter most to them. Then we develop a data-informed strategy that’s tailored to your sector and positioning – so you’re not guessing, you’re making smart decisions.

Podcasts are brilliant for nurturing audiences over the long term. While they’re not the best tool for instant reach or lead gen, they excel at deepening relationships with existing followers – through email, social media, or your website. If you want to increase engagement, advocacy and repeat conversion, a podcast can be a powerful part of the mix.

It will build authority. Podcasts give you a platform to showcase your expertise, bring your people to the fore, and lead conversations in your industry. When done well, they demonstrate credibility, perspective and leadership – far beyond what you can achieve in a tweet or blog post.

We’ll track listens, subscriber growth and audience retention. You might also gather anecdotal feedback, see increased engagement in other channels, or use your podcast as part of specific campaigns to drive traffic. That said, podcasting is primarily a long-term brand-building activity – not a short-term lead-gen tool. It’s about depth, not just reach.

We’ll keep it as low-impact as possible. We know your people are busy, so we’ll handle the heavy lifting – from planning and scripting to logistics and editing. All we’ll need is some access to your internal experts or leaders, and we’ll take care of the rest.

It depends on your goals and people. If you have a confident internal voice, great – we’ll help them shine. If not, we can bring in an experienced presenter who understands your industry and tone. Either way, we’ll make sure your brand comes across clearly and authentically.

Absolutely. We’ll create full episode outlines, develop talking points and questions, and make sure your guests or hosts feel fully prepared. Whether it’s a polished narrative or a relaxed interview style, we’ll match the right format to your brand and audience.

Yes, completely. We’ll make the whole process easy and comfortable, even if it’s your first time. We can coach your team to build confidence and broadcast skills, and we’ll edit every episode to remove filler words and awkward pauses – so you sound professional and at ease.

We can do either – whatever suits you best. Remote recording works well for busy teams and far-flung guests. If you’d prefer studio-quality audio, we can arrange that too.

You don’t need anything. We can supply the equipment, handle set-up, and guide you through everything. You focus on the conversation – we’ll manage the tech.

We’ll help you make the most of your existing audience through email, social, and website content. We can also support external promotion – from podcast ads to newsletter placements, social ads and partnerships – to get your show in front of the right people.

As much as you like. You’ll sign off on everything that matters – from the structure and tone to the final edit and artwork. We’re here to guide and deliver, but you stay in control.