Episode 4: LinkedIn Marketing

Dalia shares why she has become such a fan of the platform, particularly as LinkedIn has evolved from a more formal, recruitment-focused space into a lively business community where people can share ideas, start conversations and support one another. Together, Lucy and Dalia discuss how LinkedIn has become more personal and human in recent years, with users increasingly sharing behind-the-scenes content, personal stories and useful insights alongside more traditional business updates.

The conversation looks at some of LinkedIn’s key features, including company pages, personal profiles, video, stories, events, pinned posts, groups and post analytics. Dalia explains why businesses should think carefully before setting up a company page, focusing first on whether their customers and wider network are actually active on the platform. Rather than trying to be everywhere at once, she recommends choosing the channels that make most sense for your audience and using them well.

Lucy and Dalia also talk about what meaningful engagement really looks like on LinkedIn. Instead of focusing only on connection numbers, impressions or other vanity metrics, Dalia encourages businesses and individuals to measure success through conversations, relationships, recommendations and the trust they build over time.

There is also practical advice on using video, sharing more of the person behind the brand and creating content that provides genuine value. If you want to make better use of LinkedIn, build your confidence on the platform and move beyond simply posting links, this episode offers plenty of useful ideas to help you show up, connect and start better conversations.