Construction businesses have complex services to explain, technical expertise to demonstrate and impressive projects to showcase. The challenge is turning that knowledge into clear, credible content that helps prospective clients understand why they should choose you.
We can help.
Method Marketing is a content marketing agency with experience across construction, facilities management, housebuilding and building products. We can act as an extension of your team, support a specific project, and provide ongoing delivery.
Our construction marketing services include case studies, thought leadership, technical articles, reports, website copy, product information and award entries. We can also develop the marketing strategy and practical plan that sits behind it.
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A content strategy is your blueprint for success. We start by reviewing your current marketing activity, auditing existing content and assessing what your competitors are doing. From there, we’ll help you identify your audiences, priorities and the types of marketing most likely to support your commercial goals.
This exercise will allow us to develop a practical marketing plan that we can either hand over to your internal team or help you execute.
Case studies show what your business can deliver.
We interview project teams, clients, contractors and other stakeholders to uncover the details behind each project. We turn that information into a clear, engaging story that explains the challenge, approach and outcome.
We can also create shorter versions for websites, tenders, social media and other marketing channels.
Your team is a source of valuable information. By interviewing your subject-matter experts, senior leaders and technical specialists, we can develop authoritative articles, opinion pieces and thought leadership without asking busy team members to create the material themselves.
Every piece is carefully researched, checked and proofread before you receive the final version.
Long-form content gives you the space to examine complex subjects in detail.
We produce reports, white papers, technical guides, annual reviews and other substantial pieces of content for construction and built-environment organisations.
We can manage the content from initial planning through to final approval, keeping the project moving and making sure every claim is accurate and supported.
Your website needs to explain what you do clearly and concisely while helping the right people find you.
We write website copy for construction businesses, from complete websites and service pages to project content, product listings and campaign landing pages.
Our work can include keyword research, competitor analysis, page structure, internal links and on-page optimisation.
Strong work deserves to be recognised, but even the best project can be overlooked if the entry does not give judges the information they need.
We’ve written award submissions for businesses across a range of sectors and understand how to interpret judging criteria, identify the strongest evidence and create a persuasive narrative.
We can interview the people involved, gather supporting details, manage word counts and make sure each response directly addresses what the judges are looking for.
Lucy and her team at Method Marketing have really helped us capture our varied projects in a structured format. The case studies she has written are so valuable for our business, to attract new clients and showcase our offering and services. Lucy also helped us design and write a white paper, which was a first for us. The purpose was to help educate the general public about retrofitting their homes. She interviewed our engineers gathering complex processes translating it so members of the public could easily understand the processes themselves. We've had a great response to both out case studies and the white paper and will continue using Method Marketing going forward.
Yes. Method Marketing has supported construction, facilities management, housebuilding and building-product businesses since 2018.
Our clients include Aston Group, Lignacite and Evolve Construction. We have created content covering retrofits, building projects, facilities management, construction products and specification-led marketing.
This means we understand both the technical detail involved and the commercial purpose behind the content.
We provide strategy, planning and content delivery.
Our services include:
We can support a standalone project or provide ongoing help as an extension of your team.
Technical content is one of our main strengths.
We regularly interview subject-matter experts and turn their knowledge into accurate, accessible content. This allows us to handle technical topics without expecting client teams to produce the first draft themselves.
Our experience includes construction methods, retrofits, facilities management, building products, sustainability, ESG, specification-led marketing and changes affecting the construction industry.
We are also used to working with compliance requirements, technical claims and recognised standards. These include quality, environmental management and energy management, as well as relevant building regulations and industry guidance.
Absolutely. We begin by reviewing your current activity, existing content, audiences and competitors.
We will then help you identify:
The result is a practical strategy and plan that gives your marketing a clear direction.
We can then create a marketing plan and deliver the recommended content for you, or work alongside your internal team to deliver it.
We do. We have extensive experience producing SEO content and providing on-page optimisation services.
This can include keyword research, competitor reviews, website structure, optimised copy, headings, title tags, meta descriptions, internal linking and content updates.
We also write SEO articles and landing pages designed to answer the questions your audiences are searching for. Where a project requires technical audits, link building or other specialist support, we can collaborate with your current provider or involve one of our trusted partners.
Yes. In fact, this is central to how we work.
We’re comfortable conducting structured interviews with technical specialists, project managers, clients, contractors and senior leaders. This allows us to gather the detail we need while minimising the amount of time required from your team.
We know how to ask follow-up questions, identify the strongest evidence and check that technical information has been interpreted correctly.
Once drafted, content can be reviewed by the relevant stakeholders before it is proofread and approved.
Of course. Construction content often involves input from several people, including technical teams, clients, project partners, marketing managers and senior leadership.
We establish the process at the beginning, make responsibilities clear and keep track of feedback, approvals and deadlines.
Our work is thoroughly checked and proofread, and we have never missed an agreed deadline or exceeded an agreed budget.
Yes. We’re used to collaborating with other agencies and specialists.
Depending on what the project requires, we can work alongside:
This means you can have one joined-up project while still using the right specialist for each part of the work.
We’re also happy to work with partners you already know and trust.
Yes. We have extensive experience producing award entries and know how to shape an application around the judging criteria.
We can interview the project team, identify the strongest evidence and make sure the entry explains the challenge, innovation, results and wider significance of the work.
We also manage word limits, check supporting information and proofread the final submission.
With a new website on the way and an ambitious outreach marketing plan laid out, Lignacite reached out to us for content creation support. Quickly getting to grips with technical…
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When Aston Group wanted to showcase the amazing results of its whole-house retrofit project, they called on Method Marketing to create an in-depth business white paper.
Find out moreWhether you need a content strategy, technical case studies, copy for a new website or ongoing marketing support, we would love to know more about what you’re trying to achieve.
There is no obligation and no hard sell. We will listen to what you need and recommend a practical next step.
Get in touch today